
About illume...
Hi—I'm Rocco, the founder and lead photographer and filmmaker behind Illume West Studios.
For nearly two decades, I’ve had the privilege of capturing the world through a creative lens—producing images and films for national ad campaigns, professional portraits, lifestyle stories, and of course, unforgettable weddings and engagements. From intimate elopements to commercial branding shoots, storytelling has always been at the heart of what I do.
Creativity has been my compass since childhood, and photography and filmmaking have become the mediums through which I get to tell stories that truly matter. There's nothing quite like honoring a person’s or couple’s journey—documenting the chapters that define who they are and preserving them with honesty, beauty, and intention.
I believe photo and video are the closest things we have to time travel. They freeze the moments that shape us—those fleeting seconds that may otherwise fade, but instead become timeless. When the music stops, the cake is eaten, and the flowers have wilted, what remains are the images and films that retell the story again and again.
We are, all of us, shaped by our experiences—by the love we give, the places we go, and the people who walk alongside us. I see every session as a chance to capture that unfolding journey. Whether it's a wedding, a graduation, a new business chapter, or a quiet moment with your family, your story is worth remembering.
I bring a grounded mix of wonder, warmth, professionalism, and a whole lot of enthusiasm to every shoot. It’s more than just taking pictures or video—it’s about tuning in to the soul of the moment and making it last.
I can’t wait to help tell the story of you.
